Analytics and Reporting

Search engines crawl, index, and rank your content. Google sends crawlers (bots) to crawl web pages. These bots crawl your site, index the pages, and rank your content based on how relevant it is to users. However, it's essential to remember that you should always prioritize quality and relevancy over-optimization. Always write with the user in mind rather than search engines. Don't let the need to write for search engines impact the quality of your content.

If you write an article that is only SEO-friendly, it will likely bore your audience, and it won’t rank. On the other hand, if you write a compelling piece of content that is not SEO-optimized, it also won’t rank. The key is to strike a balance between making your content compelling and SEO-friendly. A successful content strategy requires a piece of content to be both compelling and SEO-friendly.

Let’s quickly get back to how search engines crawl your site. Upon discovering your content, the crawlers decide how relevant it is based on the keywords in your content, the value of your content to users, and the quality of the backlinks to your content. If your content has quality backlinks, crawlers will recognize it as authoritative content, and it will rank highly.